Saturday, January 23, 2010

Corporate Research

So we have been asked by many who live far away if we can ship cupcakes. We would love to do it but it is hard to do and we wondered how other cupcake places do it so we ordered some cupcakes from Saint Cupcake. When the box arrived, we decided to share it with Titi so we invited her over for dinner and after dinner we dove in to check it out.The whole concept of Saint Cupcake is an interactive experience. You get the cupcake deconstructed and it is your job to put it all together - you get to ice the cupcake and cover it in sprinkles and then eat it. Not everyone at the table was keen on the do it yourself thing but it was fine by me.We also tasted all the components individually so we could rate how they tasted. It was pretty unanimous at the table that the cupcakes tasted very chemically and full of preservatives and the icing was not good at all.All in all - we weren't impressed and we don't think we would want to ship our cupcakes this way.

1 comments:

Unknown said...

Obviously you don't want to hurt the brand by sending out less than perfect cupcakes.
The problem is - how do you keep a cupcake fresh and safe in the posting?
I suspect that the answer is - you can't unless you are prepared to make sacrifices.
Still, to paraphrase Edison, at least you know one thing that won't work.